Reports from Kantar Worldpanel show the latest market trends: iOS grows in the United States at the expense of Android and Windows Phone increases its position in Europe. However, Android still holds the top spot in the world.
The statistics from Kantar Worldpanel (see the table below) are related to the last quarter, which ended August 2013 in relation to the same period of the previous year. As forecast, iOS share reaches 39.3% in the US, an increase of about 5.4 percentage points and subtracts shares to Android, which fell to 55.1%; iOS is also growing in France and in the UK, by 4.0% and 6.1% respectively, while in Italy iOS has a small downward.
As always, Android represents the main operating system in all the analyzed markets, especially because of the inclusion of Japan, where iOS was able to impose itself in the past but lost ground in the last few months; Apple, however, could register a new rebound in Japan thanks to the agreement that will make the iPhone available at NTT DoCoMo.
Finally, it is worth to mention the incredible growth of Windows Phone in Europe. Thanks to the push of the Nokia brand, the Microsoft operating system has doubled, if not tripled, its market share in countries such as France, the UK and Germany last year. Despite the growth recorded in Australia, the share is still very small in Asia and in the US, where Windows Phone is struggling.
The table below shows all the registered growth data, by country.